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Social business
  • Improved Productivity
  • Enhanced Knowledge
  • Faster Decisions
  • Better Relationships
  • Reduced Costs
  • Fosters Innovation

"IBM Connections enables you to connect to your teams, clients, and supply chain more efficiently and productively."

What is a Social Business?

A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organisation - both internally and externally.

IBM has identified three distinct characteristics of a Social Business:

Social networking services are on track to replace email as the primary communications method for many business users in the next few years. But this new paradigm impacts more than just the inbox. As each company looks to incorporate social networking technologies, it is in fact becoming a Social Business.


It’s Not About Technology

This is a key tenet of the Globocol approach. It shifts the focus from static content and other temporary artefacts to the source of the energy, creativity, and decision making that moves the business forward i.e. its employees.

It means that people not only find what they need, but also discover valuable expertise and information they weren't even looking for that might solve a problem in a new way.

Social business represents a significant transformational opportunity for organisations. Many companies now realise the value of applying social approaches, both internally and externally. Using social media effectively with your customers comes AFTER using these tools successfully internally. Only then will your voice to the customer become truly authentic.

A social business can increase workforce productivity, accelerate innovation and create valued customer experiences. But many companies still struggle with the organisational and cultural challenges posed by these new ways of working. We understand that. Our focus is on helping you extract the value these tools can undoubtedly provide for your organisation.

To find out how you can become a social business and transform the way you work get in touch with Globocol. One of our principle advisors, Eddie Prentice or John Munro, will get back to you within 24 hours.

Why Become A Social Business

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Assess Your Business

Globocol will benchmark your current practices and assess your readiness to become a social business. We will provide you with a written assessment and recommendations.



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