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social business
  • Improved Productivity
  • Enhanced Knowledge
  • Faster Decisions
  • Better Relationships
  • Reduced Costs
  • Fosters Innovation

"IBM SmartCloud enables you to connect to your teams, clients, and supply chain more efficiently and productively."

What is a Social Business?

A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organisation - both internally and externally.

IBM has identified three distinct characteristics of a Social Business:

Social networking services are on track to replace email as the primary communications method for many business users in the next few years. But this new paradigm impacts more than just the inbox. As each company looks to incorporate social networking technologies, it is in fact becoming a Social Business.

It’s Not About Technology

It's about your people. This approach shifts the focus from static content and other temporary artefacts to the source of the energy, creativity, and decision making that moves the business forward i.e. its people.

It means that people not only find what they need, but also discover valuable expertise and information they weren't even looking for that might solve a problem in a new way.

Social business represents a significant transformational opportunity for organisations. Many companies now realise the value of applying social approaches, both internally and externally.

Social business can create valued customer experiences, increase workforce productivity and accelerate innovation. But many companies still struggle with the organisational and cultural challenges posed by these new ways of working.


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Assess Your Business

Globocol will benchmark your current practices and assess your readiness to become a social business. We will provide you with a written assessment and recommendations.



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