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  • Improved Productivity
  • Enhanced Knowledge
  • Faster Decisions
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  • Reduced Costs
  • Fosters Innovation

"Connections enables you to connect to your teams, clients, and supply chain more efficiently and productively."


Increasing pressure from web savvy and empowered consumers has seen retailers reinventing how they engage with their customers in recent years. Improving customer engagement and loyalty is a critical concern in the age of social media.

"Outperforming organisations are 54% more likely to collaborate with their customers." - IBM Insitute for Business Value, October 2013.

Improved customer collaboration enables organisations to treat customers as individuals first, rather than demographics.

Case Study: Russell's Convenience and IBM SmartCloud

Retailer Russell's Convenience uses IBM SmartCloud Engage collaboration services as a step to becoming a social business, enabling more seamless, transparent communications between management and licensees. Using SmartCloud Engage, Russell's Convenience has saved money on postage and travel, and increased revenue in its stores.

Find Out How Your Retail Business Can Benefit From Becoming A Social Business

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Globocol will benchmark your current practices and assess your readiness to become a social business. We will provide you with a written assessment and recommendations.



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