At Globocol we have been running our affairs on the IBM SmartCloud social business platform for some time now. We use it for every aspect of our working day. For quick or short communications we use Sametime Chat or @mentions. For everything else we use Communities, mostly for meetings and file sharing/editing. Over time we found ourselves using email less and less. It got to the point where we decided that it made sense to formally stop using email all together for all internal communications. There were a couple of reasons for this:
What this does is significantly reduce the number of emails I get every day which also makes me less psychologically dependent on it. All my day-to-day tasks have been chanelled in to SmartCloud and I now check my emails three times every day: first thing in the morning, lunchtime and at the end of the working day. I quickly go through my unread mail and delete everything I do not think I need to read (based on Sender and /or Subject Line). With what’s left I have a goal of getting it out of my inbox there and then.
I don’t have anything against email per se. However, with the evolution of social business software there are better alternatives for most communications. So I started to consider if I needed email at all. The answer is yes, for some very practical purposes.
These are all valid or necessary reasons to have an email address. For everything else, I have migrated to IBM SmartCloud because social business software generally offers much greater utility than email.
What does Social Business software do which email can’t?
What does Social Business software do better than email?
Email still has a place at the table of business communications but there are now more and better means of digital communication. If this remains your number one tool, you are not going to be working as efficiently or effectively as those who have fully embraced collaboration software. This is a transformational technology and is as big a deal as email was when it first came along.
Email has to adapt to this new reality and IBM have some exciting plans in this space which will be a game changer. More on this soon.